SESSIONS

CONTENT BUSTING AT THE SEAMS

Our breakout sessions are packed with the information you need to make your HVAC business competitive in the marketplace. You won’t want to miss one, so make sure you bring enough team members to hit them all!

PRODUCT

Learn about the latest in Lennox product innovation from the passionate people behind them, and discover new avenues to expand your business.

MARKETING

Hear how you can use promotions and market trends to identify and capture your target customer.

TRAINING

Listen as our training experts give you the keys to solving your business’ biggest management, mapping, and personnel issues.

OPERATIONS

Arm your toolbox with tips that will grow your existing customer base and make sales and ordering easier.

PRODUCT

DISRUPTIVE INNOVATION IN PRODUCT:
DRIVING YOUR MARKET SUCCESS
jill murphy
Jill Murphy,

Sr. Product Marketing
Manager - Heating

brittani youman
Brittani Youman,

Product Marketing Management
Lead - Packaged Units & Mini-Splits

Listen to product management's view on the Lennox tagline, 'Trust, Innovation, and Quality.' This presentation will cover product life cycle, quality, and reliability through the eyes of Lennox' patented engineers and experts, and the new 2018 heating and cooling product introductions.

PARTNERING TO DELIVER A PREMIUM CUSTOMER EXPERIENCE
larry blake
Reed Smetters,

Manager, Parts & Supplies
North America

Rebecca Wagner
Rebecca Wagner,

e-Commerce Product Manager

This breakout addresses how to win with your Lennox Partner in support of your business' success. Together, we will look into what people, process, and product investments are in place and under development to help make your business more productive in 2018. Increase the scope and scale of your current resources and lower costs to serve your market.

EQUIP THE SYSTEM: ACCELERATING YOUR BUSINESS WITH IAQ
Blake Edwards
Blake Edwards,

Sr. Product Marketing
Manager - Controls

Jennifer Franz
Jennifer Franz,

Brand/Product Manager - IAQ

This breakout session will discuss the importance of establishing a plan and proper business model offering for Indoor Air Quality products. It will review the Healthy Climate® indoor air quality platform and highlight our new and industry-leading products. We will also cover current IAQ market trends, and how to go to market properly positioned to lead and differentiate from the competition.

CHANGING THE GAME WITH LENNOX COMMERCIAL
bobby difulgentiz
Bobby DiFulgentiz,

Commercial Equipment
Product Management

pam duffy
Pam Duffy,

Sr. Product Manager, VRF
and Mini Split

Whether you are a seasoned Commercial Dealer or looking to learn about opportunities to expand your business, let Lennox Commercial guide you through the commercial market. We will cover our enhanced Commercial products and user-friendly tools that make doing business easy. Come learn how Lennox Commercial is changing the game!

THE ICOMFORT EXPERIENCE: CREATING CUSTOMERS FOR LIFE
Blake Edwards
Blake Edwards,

Sr. Product Marketing
Manager - Controls

Come get the iComfort experience! We will discuss our iComfort platform, how to go to market, and the importance of combining it with the iComfort dashboard to create an exceptional experience that will differentiate your business in the market. This breakout will address the growing demand of smart thermostats and high consumer interest in addition to the Lennox product portfolio and new product introductions. Dealers will leave with the focus to win with our products and portal in their markets by delivering an experience that creates customers for life!

MARKETING

NAVIGATING YOUR MARKETING ROADMAP
valerie mastalka
Valerie Mastalka,

Manager Consumer Marketing

The road to digital marketing is fast-paced, windy, and not without a pothole or two. This breakout addresses how Dealers can take control of their marketing journey and lay out a successful road map to ensure you get to your destination, while having some fun along the way. Dive deeper into how a Dealer can identify their target customer and more effectively grow their online leads using tools like SEO, SEM, digital advertising, social media, and advocacy. Jump in the driver's seat and roll down your windows - this is sure to be an action-packed ride.

CREATE A CUSTOMER FOR LIFE WITH COMFORT SHIELD
victoria cowin
Victoria Cowin,

Marketing Manager,
Dealer Advertising

laura moore
Laura Moore,

Marketing Specialist

Your customers want peace of mind and the added protection of an extended warranty. Come hear how you can earn a Customer for Life with our new extended labor warranty program, Comfort Shield. Help them remove the unexpected financial burden of emergency service calls and gain trust in partnering with you, their preferred service provider. We will explore the many benefits of adding Comfort Shield to your selling process and how it contributes an added bonus to your bottom line.

DISRUPT YOUR BOTTOM LINE: DEATH TO THE UNPAID INVOICE
Lauren Hammond
Lauren Hammond,

Marketing Programs
Specialist, Lennox

doug little
Doug Little,

President/Co-Founder,
Payzer LLC

Chuck Upshur
Chuck Upshur,

VP Business Development,
Service Finance Company

The health and success of your business goes hand-in-hand with your cash flow, and even the very best Dealers experience pain when invoices go unpaid. Declare Death to the Unpaid Invoice by attending our game-changing breakout on consumer financing tools! Learn how a new partnership between Payzer and Service Finance Co. will make it easier than ever to provide simple and satisfying payment options to your customers.

GOOGLE IS DISRUPTING THE HVAC WORLD - AGAIN!
Dave Miglin
Dave Miglin,

Strategic America, Vice
President Interactive Services

Lindsey Moore
Lindsey Moore,

Client Services Account Supervisor

Strategic America will update you on key changes to Google's search results that will directly impact each Lennox Dealer's business.

TRAINING

THE LEADERSHIP FACTOR
Robert Meehan
Robert Meehan,

Director, New
Business Development

stephanie bond
Stephanie Bond,

Marketing Director,
Lennox Stores

Small business owners wear many hats, from accounting to customer retention. Sometimes, wearing so many hats without focusing on leadership can get in the way of growing your business. This workshop provides the tools to manage challenges and identify solutions in these four key areas: Developing your Why, Having a Plan, Engaging your Employees, and Learning to Lead. Join the discussion around these essential leadership traits which will impact your growth, development, and profitability.

Grow Your AOR Business to Win and Disrupt Your Competition
dave nichols
Dave Nichols,

Manager, Technical Training

louis rodriguez
Luis Rodriguez,

Marketing Communications
Specialist, Social Media

Your competition is growing... are you? Don't remain static, take action and effectively identify and create opportunities to support your own growth. With a combined experience of over 47 years in the HVAC industry (32 of those with Lennox), Dave and Luis bank on their experience in operations, manufacturing, training, sales, business consulting and digital marketing to give you five impactful business strategies - think Self-Sustaining Comfort Advisors and Effective Lead Generation Campaigns (plus more) – all aimed to create opportunities to support your growth. Join this discussion and identify three key areas you can immediately apply to your business this year to impact your growth, profitability, and disrupt your market to benefit you.

HOW BIG IS YOUR AVERAGE TICKET? HOW TO SELL HUGE VALUE WHILE DELIVERING AN AMAZING CUSTOMER EXPERIENCE IN THE NEW DIGITAL WORLD
Patrick Gray,

Head of Enterprise Partnerships

The new digital world has brought a whole new meaning to customer experience and what is required to be an effective salesperson. The home services industry is no exception.

Customers expect instant gratification in an on-demand economy, actively seek out the best contractors online, and require an interactive and engaging presentation of information. This means that home services businesses have to re-imagine the entire customer journey -- from awareness and consideration to purchasing through customer retention and advocacy -- and learn how to communicate value and sell effectively across every stage of the journey.

Come learn how Lennox is leveraging ServiceTitan -- what many consider to be the world’s most powerful business engine, used by over 2,000 contractors and 50,000 technicians across the country -- to deliver an amazing customer experience that drives higher average ticket value and the ROI you deserve.

Hear from real contractors and see live demos!

YOUR BUSINESS IMPROVEMENT MAP
mike moore
Mike Moore,

Director, Training

scott lindsey
Scott Lindsey,

Regional Sales Director,
West Region

danielle morton
Danielle Morton,

Regional Business
Manager, Marketing

Learn how a company can improve its profits by assessing and acting on five key fundamental areas; Operational Excellence, Sales Excellence, Financial Excellence, Omni-Channel Strategy, and Technical Excellence. Participants will be able to identify strengths and weakness of the company and determine what actions are necessary to improve results.

OPERATIONS

WIN IN YOUR MARKET WITH LENNOXPROS.COM – NEW SALES TOOLS
stephanie white
Stephanie White,

Director, E-Commerce and
Digital Marketing

Saumya Gopi
Saumya Gopi,

E-Commerce Analyst

The Home Services industry is growing (a $500 billion dollar-a year industry in the U.S. last year). With this growth and changing consumer behavior, you have more competition than ever before. Join our breakout to learn new tips and tricks for acquiring qualified leads, driving increased mix and closing the sale. Session attendees will receive access to 6 new sales tools to help your entire team WIN in your market anytime, anywhere!

WHY YOU'RE LEAVING MILLIONS ON THE KITCHEN TABLE
Brigham Dickinson
Brigham Dickinson,

Founder/President of
Power Selling Pros

83% of homeowners choose a better buying experience over price or brand. When you and your team consistently create customer experiences and serve beyond what the homeowner expects, a whole new world of customer loyalty opens up to you. Customers want to buy from people and companies they like, yet without memorable Customer Experiences, they simply will have no reason to continue using your company. If you are ready to stop wasting marketing resources on gathering and retention strategies that no longer work, it's time you empower your team to create a world class customer experience for homeowners.

THE TRUTH ABOUT SEARCH ENGINE
MARKETING IN TODAY'S DIGITAL WORLD
chris yano
Chris Yano,

RYNO Chief Executive Officer

Internet marketing, SEO, pay-per-click, mobile, voice search, social media – all of it is an extremely valuable marketplace for an HVAC Contractor and you should be taking advantage of it. This breakout session will give you insight on how it all works, how to implement proven strategies and how to best hold your marketing companies accountable. You can significantly grow your business and recruit new employees at the same time if your search engine marketing is done correctly. We guarantee you will walk away with at least one nugget that will make and/or save your company money.

Tools to Help You Win in the Market - NEW Tech, Operations and Sales Tools
Rebecca Wagner
Rebecca Wagner,

e-Commerce Product Manager

Use LennoxPROs.com to increase efficiencies. Dealers will receive a LennoxPros.com E-tool overview when you attend this breakout session.