SESSIONS

CONTENT BUSTING AT THE SEAMS

Our breakout sessions are packed with the information you need to make your HVAC business competitive in the marketplace. You won’t want to miss one, so make sure you bring enough team members to hit them all!

PRODUCT

Learn about the latest in Lennox product innovation from the passionate people behind them, and discover new avenues to expand your business.

MARKETING

Hear how you can use promotions and market trends to identify and capture your target customer.

TRAINING

Listen as our training experts give you the keys to solving your business’ biggest management, mapping, and personnel issues.

OPERATIONS

Arm your toolbox with tips that will grow your existing customer base and make sales and ordering easier.

PRODUCT

DISRUPTIVE INNOVATION IN PRODUCT:
DRIVING YOUR MARKET SUCCESS
jill murphy
Jill Murphy,

Sr. Product Marketing
Manager - Heating

brittani youman
Brittani Youman,

Product Marketing Management
Lead - Packaged Units & Mini-Splits

Listen to product management's view on the Lennox tagline, 'Trust, Innovation, and Quality.' This presentation will cover product life cycle, quality, and reliability through the eyes of Lennox' patented engineers and experts, and the new 2018 heating and cooling product introductions.

FOCUSING THE "FULL FORCE" OF YOUR LENNOX
PARTNER ON YOUR PARTS AND SUPPLIES
Reed Smetters
Reed Smetters,

Manager, Parts & Supplies
North America

larry blake
Larry Blake,

ASM Columbus, OH District

This breakout addresses how to win with your Lennox Partner in support of your business' success. Together, we will look into what people, process, and product investments are in place and under development to help make your business more productive in 2018. Increase the scope and scale of your current resources and lower costs to serve your market.

EQUIP THE SYSTEM: ACCELERATING YOUR BUSINESS WITH IAQ
Blake Edwards
Blake Edwards,

Sr. Product Marketing
Manager - Controls

Jennifer Franz
Jennifer Franz,

Brand/Product Manager - IAQ

This breakout session will discuss the importance of establishing a plan and proper business model offering for Indoor Air Quality products. It will review the Healthy Climate® indoor air quality platform and highlight our new and industry-leading products. We will also cover current IAQ market trends, and how to go to market properly positioned to lead and differentiate from the competition.

CHANGING THE GAME WITH LENNOX COMMERCIAL
bobby difulgenti
Bobby DiFulgenti,

Commercial Equipment
Product Management

pam duffy
Pam Duffy,

Sr. Product Manager, VRF
and Mini Split

Whether you are a seasoned Commercial Dealer or looking to learn about opportunities to expand your business, let Lennox Commercial guide you through the commercial market. We will cover our enhanced Commercial products and user-friendly tools that make doing business easy. Come learn how Lennox Commercial is changing the game!

THE ICOMFORT EXPERIENCE: CREATING CUSTOMERS FOR LIFE
Blake Edwards
Blake Edwards,

Sr. Product Marketing
Manager - Controls

mimoun abaraw
Mimoun Abaraw,

Sr. Product
Manager - Controls

Come get the iComfort experience! We will discuss our iComfort platform, how to go to market, and the importance of combining it with the iComfort dashboard to create an exceptional experience that will differentiate your business in the market. This breakout will address the growing demand of smart thermostats and high consumer interest in addition to the Lennox product portfolio and new product introductions. Dealers will leave with the focus to win with our products and portal in their markets by delivering an experience that creates customers for life!

MARKETING

NAVIGATING YOUR MARKETING ROADMAP
valerie mastalka
Valerie Mastalka,

Manager Consumer Marketing

brooke newland
Brooke Newland,

Marketing Communications Specialist

The road to digital marketing is fast-paced, windy, and not without a pothole or two. This breakout addresses how Dealers can take control of their marketing journey and lay out a successful road map to ensure you get to your destination, while having some fun along the way. Dive deeper into how a Dealer can identify their target customer and more effectively grow their online leads using tools like SEO, SEM, digital advertising, social media, and advocacy. Jump in the driver's seat and roll down your windows - this is sure to be an action-packed ride.

CREATE A CUSTOMER FOR LIFE WITH COMFORT SHIELD
victoria corwin
Victoria Corwin,

Marketing Manager,
Dealer Advertising

laura moore
Laura Moore,

Marketing Specialist

Your customers want peace of mind and the added protection of an extended warranty. Come hear how you can earn a Customer for Life with our new extended labor warranty program, Comfort Shield. Help them remove the unexpected financial burden of emergency service calls and gain trust in partnering with you, their preferred service provider. We will explore the many benefits of adding Comfort Shield to your selling process and how it contributes an added bonus to your bottom line.

DISRUPT YOUR BOTTOM LINE: DEATH TO THE UNPAID INVOICE
Lauren Hammond
Lauren Hammond,

Marketing Programs
Specialist, Lennox

doug little
Doug Little,

President/Co-Founder,
Payzer LLC

Matt Singleton
Matt Singleton,

Director of Business
Development, Payzer LLC

Chuck Upshur
Chuck Upshur,

VP Business Development,
Service Finance Company

The health and success of your business goes hand-in-hand with your cash flow, and even the very best Dealers experience pain when invoices go unpaid. Declare Death to the Unpaid Invoice by attending our game-changing breakout on consumer financing tools! Learn how a new partnership between Payzer and Service Finance Co. will make it easier than ever to provide simple and satisfying payment options to your customers.

GOOGLE IS DISRUPTING THE HVAC WORLD - AGAIN!
Dave Miglin
Dave Miglin,

Strategic America, Vice
President Interactive Services

Strategic America will update you on key changes to Google's search results that will directly impact each Lennox Dealer's business.

TRAINING

THE LEADERSHIP FACTOR
Robert Meehan
Robert Meehan,

Director, New
Business Development

stephanie bond
Stephanie Bond,

Marketing Director,
Lennox Stores

Small business owners wear many hats, from accounting to customer retention. Sometimes, wearing so many hats without focusing on leadership can get in the way of growing your business. This workshop provides the tools to manage challenges and identify solutions in these four key areas: Developing your Why, Having a Plan, Engaging your Employees, and Learning to Lead. Join the discussion around these essential leadership traits which will impact your growth, development, and profitability.

GROW YOUR AOR BUSINESS
dave nichols
Dave Nichols,

Manager, Technical Training

louis rodriguez
Louis Rodriguez,

Marketing Communications
Specialist, Social Media

This breakout session will cover several topics including lead generation, pricing, improved sales performance and much more!

THE 21ST CENTURY TECHNICIAN
andrew zackoff
Andrew Zackoff,

Enterprise Manager
Service Titan

Software platforms like ServiceTitan sit at the center of the industry’s most innovative approaches, working with manufacturers like Lennox to help Dealers maximize efficiency and provide an unheralded customer experience. Attend this breakout to discuss the exciting technological shifts impacting how HVAC businesses operate within their industry. From enhanced price books to integrated financing, new tools help increase sales and streamline operational efficiency by shaping how techs manage their workflows, reach target audiences, and interact with customers.

CUSTOMER IMPROVEMENT MAP
mike moore
Mike Moore,

Director, Training

scott lindsey
Scott Lindsey,

Regional Sales Director,
West Region

Whether you are a seasoned Commercial Dealer or looking to learn about opportunities to expand your business, let Lennox Commercial guide you through the commercial market. We will cover our enhanced Commercial products and user-friendly tools that make doing business easy. Come learn how Lennox Commercial is changing the game!

OPERATIONS

WIN IN YOUR MARKET WITH LENNOXPROS.COM
stephanie white
Stephanie White,

Director, E-Commerce and
Digital Marketing

Saumya Gopi
Saumya Gopi,

E-Commerce Analyst

Learn the tips and tricks to acquire new business, grow existing customers, and drive increased mix with the NEW LennoxPROs.com Sales Tools!

WHY YOU'RE LEAVING MILLIONS ON THE KITCHEN TABLE
Brigham Dickinson
Brigham Dickinson,

Founder/President of
Power Selling Pros

83% of homeowners choose a better buying experience over price or brand. When you and your team consistently create customer experiences and serve beyond what the homeowner expects, a whole new world of customer loyalty opens up to you. Customers want to buy from people and companies they like, yet without memorable Customer Experiences, they simply will have no reason to continue using your company. If you are ready to stop wasting marketing resources on gathering and retention strategies that no longer work, it's time you empower your team to create a world class customer experience for homeowners.

THE TRUTH ABOUT SEARCH ENGINE
MARKETING IN TODAY'S DIGITAL WORLD
chris yano
Chris Yano,

RYNO Chief Executive Officer

Internet marketing, SEO, pay-per-click, mobile, voice search, social media – all of it is an extremely valuable marketplace for an HVAC Contractor and you should be taking advantage of it. This breakout session will give you insight on how it all works, how to implement proven strategies and how to best hold your marketing companies accountable. You can significantly grow your business and recruit new employees at the same time if your search engine marketing is done correctly. We guarantee you will walk away with at least one nugget that will make and/or save your company money.

ECOMMERCE - INVENTORY TOOLS
danielle morton
Danielle Morton,

Regional Business
Manager, Marketing

Kim Allen
Kim Allen,

Manager, Marketing
Communications

Use LennoxPROs.com to increase efficiencies. Dealers will receive a LennoxPros.com E-tool overview when you attend this breakout session.